Kirsten Shaw Logologo design



Sunset Social at Traveler 6/8

Join us for a creative gathering of women ocean lovers including new works by BLEEN Photography and postcard making station by Traveler! I'm excited to collaborate with pro surfer-turned-entrepreneur Julie Cox and surf photographer Claire Saccoccini for this special evening of art, drinks, and meaningful connection with likeminded women.

RSVP on Eventbrite

I started Sunset Social because I was craving in-person community with fellow creative and entrepreneurial women. Most of all, I wanted real talk around the things we care about: community, creativity and work. Get on the email invitation list and follow Sunset Social SF for more.


Spring Special: In Bloom

And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom. -Anais Nin

Spring is my favorite time of year: it’s when all the seeds come above ground to bloom in their fullest potential. So what ideas, dreams and desires have you been planting in your creative life? Are you ready to make them real?

You’re here because you’re:

  • Looking for direction in your creative + professional work
  • Stuck in overthinking, stress, uncertainty + burnout
  • Challenged to put ideas into action


The best decision I made was to work with Kirsten. Kind, encouraging, and always professional, she asked insightful questions and helped make sense of my answers to identify my values and interests. -Dave

My job is to add a little water, warmth, nutrient-rich soil and precious time to grow your aspirations into full bloom. I want to work with you to:  

  • Solidify your vision + action plan to make it happen
  • Identify your values + self imposed limitations
  • Add fresh insight, motivation, + accountability 
  • Unlock your natural energy, productivity + confidence



Kirsten surprised me beyond what I could imagine. She takes the time, asks the right questions, points at things you don't see and has a big picture approach. -Claire

You'll get 3 months of intensive visioning and accountability, including:

  • 9 phone or Skype sessions (60 minutes each)
  • Weekly session notes, action items, worksheets + writing inquiries
  • Text message support between sessions
  • Investment: $855 ($1,125 value*) through 5/15

*Rates will go up when I graduate from Coaches Training Institute in June 2017 and become a Certified Co-Active Coach in early 2018. 

BEFORE + AFTER: How one session inspired my client to transform her workspace

 There’s a big life inside of you that wants to be lived: let’s help it bloom together. Space is limited; read client testimonials and schedule your free sample coaching session to see if we're a good fit. 

Find Your Voice: A Yoga & Writing Experience


Find your voice and speak your truth with Sarah Pascual and Kirsten Shaw at Yoga Beach (4501 Irving Street @ 46th Ave). In this 3 hour yoga and writing experience, you will learn how to:

  • Unlock your throat chakra through physical movement
  • Express your authentic self through writing practices
  • Find and share your voice through practical daily tools

We will use an intentional process of yogic breath and movement, combined with pointed writing inquiries, to practice opening the throat chakra and connecting with uninhibited self-expression. You will leave with a daily yoga and writing practice to keep developing your voice at home. This workshop is for any woman that desires to open up her voice to the world: artists, teachers, yogis, career women, mothers, sisters, friends. There's a big voice inside you and the world needs to hear it more than ever, especially in the authentic heartfelt way you seek.

This special one-time offering is $80 ($65 earlybird special before 2/1).



Sunset Social 2/16 at Local Take

I can't wait to partner with Local Take's Jennifer Meyer for our next Sunset Social SF event. Stop in Thursday, February 16th from 6-8pm at 1321 9th Avenue (@ Judah St) to connect with likeminded women pursuing courageous creative and career dreams in 2017. This event is free, BYOB and open to all. 


Bring friends, business cards, good questions (what are you excited about in 2017?) and a little shot of bravery to meet some new friends and build your tribe. Local Take's resident greenthumb, The Potted Poppy, will be offering a special craft activity in the back garden. RSVP to attend and sign up for the mailling list to hear about future events. Hope to see you there!

P.S. Thanks to Alex Gray for the lovely flyer design.  


2017 True North New Year Special

Your Vision Guide & Action Plan to Start the Year Right

Which dreams have you been putting on hold?

Every January it’s the same thing: big time goals, exciting plans and gung-ho resolutions. Sometime around mid-February, these dreams blow up in a flurry of anxiety and disillusion. Or they slowly fade into the background, lying dormant until the cycle begins all over on December 31st. Either way, your message remains untold and your art remains unmade. Your business remains nothing more than a collection of sticky notes. Until now.

Does this sound like you?

  • You want to take your career, creativity and community to the next level in 2017
  • You’ve secretly been wanting to SAY or MAKE something big
  • Meanwhile 1,000 other things compete for your time and attention
  • You have trouble starting, staying focused or following through
  • You tell yourself you WILL honor your creative or entrepreneurial dreams - one day
   Jen Spillane portrait   

When I began working with Kirsten, I had been challenged with a lack of confidence and motivation to complete work on a project I’d started years before. Kirsten helped me reconnect with my passion and drive, while easily breaking the project down into completable portions. From the first communication, her questions and support have helped me get the work done; she truly has a gift for coaching creatives.

- Jen Spillane, Daytime Designer & Cabaret Extraordinaire

Make the one resolution that counts this year.

If there’s an unlived life gnawing at your toes and tapping at your chest, it’s time to let that bugger speak. The TRUE NORTH 2017 New Years Special gives you:

  • STRATEGY SESSION: 60 minute consultation to define what you want & how to get there
  • 2017 VISION: Your beautifully clear career, creative & personal goals distilled into 1 page
  • 2017 ROADMAP: Simple step-by-step action plan to achieve goals in the next 12 months
  • CLOSING SESSION: 60 minute workshop to fine-tune your tools and launch into action

Start the year with an investment in you. 

This package gets you 5 focused hours of my magical clarifying process and practical tools for taking action. First, we will spend 60 minutes intimately focused on clarifying, expanding and manifesting your dream. Then I’ll help you create a step-by-step strategy to overcome blocks and move toward your vision come hell or high water. By the time you leave our closing session, you will have clear direction, focus and structure for making the most of 2017. 

Be ready to commit yourself to this 2-week process including 3-5 hours outside of sessions to dive deep into the worksheets, writing and daily practices. 


As a full time landscape architect with many passion projects, I came to Kirsten for clarity on how to grow my fine art print making business on the side. One session with Kirsten gave me more insights into my new business than ever before, and these resulted in huge leaps forward. 

This vibrant lady knows her stuff. Kirsten is highly skilled in marketing, strategy and communication. She is also genuine and authentic, a generous person with the intuitive ability to harness my ideas and dreams and bring them to life. Most importantly, she immediately understood my vision and provided clarity around my endless ideas, offering me the motivation and support to do what I love, successfully and with purpose. 

I now have a clear path forward to develop a creative business that supports me on multiple levels. 

- Kylie Gow, Landscape Architect, Writer & Artist

Get the early bird special: $325 before December 15

Imagine yourself a year from now looking back on 2017. What will have mattered most? My dream is for you to feel pride and accomplishment that you finally took a stand for your calling and moved in the direction of true north. 

Let’s do it together. This is a $495 package and I’m offering it for just $325 through December 15th. Email me today at This email address is being protected from spambots. You need JavaScript enabled to view it. to secure your spot.  




Get my free 3-part workbook to find out if your creative calling or business dream is worth investing in: