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The Story Behind Kirsten Inc

What's In A Name?
Kirsten Inc is an homage to the writer's maiden name, Kirsten Incorvaia, which can be seen on many of her published works. Though this Sicilian name was impossible to pronounce and even more treacherous to spell, it will always have a special place in her heart.


Kirsten Shaw web

Kirsten Shaw is an independent marketing specialist based in San Francisco, California. She offers full suite marketing services to small businesses and agencies that share her passion for high-quality content and integrity-driven human connections.

Kirsten helps business owners, entrepreneurs and creatives to define their strengths, develop meaningful marketing content, and distribute their message to the right group of people. Only promoting services and products she genuinely believes in, Kirsten finds personal reward in seeing her clients realize their artistic and business dreams (which are often intertwined).

Kirsten grew up in Encinitas, California and began her career as an arts graduate from University of California Santa Barbara. She regularly contributes feature articles to publications including Juxtapoz Art & Culture Magazine, Refinery29, Hi-Fructose Magazine online and My Love for You. Her writing was most recently included in the #1 New York Times and Wall Street Journal besteller, The 4-Hour Chef, by Timothy Ferris.

When not hooked to her laptop with a Green Cheek Conure on her shoulder, Kirsten enjoys drawing, riding her Cannondale, getting lost in fiction novels, and traveling abroad. She fills up on inspiration through music, art, film, and Golden Gate Park just outside her front door.